Dear HR Executive,
It’s been a tough couple of years in the workplace: The Four Horsemen of Recession – layoffs, salary freezes, disappearing bonuses and heavier workloads – have combined to disillusion even the most enthusiastic employees.
These issues are larger than your company, of course. But they can still leave workers focused more on getting through the day than moving the mission forward.
And if you don’t address them, they can undermine all of your efforts to spur people to high performance.
It’s all about trust
Recession-linked cost cutting, in and of itself, isn’t what makes people lose faith. They stop believing in the mission when they can no longer trust the organization.
Organizational dynamics expert Lior Arussy cites four big employee trust-busters, and offers ideas on what you can do to keep people committed to the vision:
1. Acting funny about money
Money’s always a touchy topic, and when it’s in short supply, it’s tempting for managers to say little and promise nothing. The best way to build trust is to overcommunicate about the company’s finances.
Consider these steps:
- Together with top management, put out the message that the organization has a realistic turnaround strategy. Communicate this message frequently and consistently.
- Facilitate venting and discussion of legitimate concerns. Suggest that managers keep their doors open to worried employees. Even if the news is bad, silence is worse.
- Anticipate workers’ concerns and address them proactively: “We can’t do anything about raises right now, but we haven’t forgotten.”
- Focus employees on what they can control. They can’t control big economic trends, but they can control, say, customer satisfaction. A sense of control will help restore morale and trust.
2. Business losses
When a new or newly aggressive competitor takes a chunk out of your business, employees will wonder whether the organization is still on track and if the mission still makes sense.
Here’s what HR can do to build trust in the face of a competitive challenge:
- Encourage your naturally resilient employees to speak up. Some people are energized by competition. Recruit them to lead the charge.
- Target negative “opinion leaders.” To counter the grapevine, put out a positive message without minimizing or ignoring the threat: “Yes, we are facing more pressure from low-cost producers. And here’s how we are responding.”
3. Ignoring veterans
Over time, even the most highly motivated employees can lose their edge and their commitment to the mission. It’s just human nature.
Don’t assume veteran workers are too jaded to motivate. It’s worth re-selling and re-energize these veterans: They remain key players because of their organizational knowledge and wisdom.
Put a fresh face on the mission. For example, share recent positive feedback to emphasize the value your organization provides to customers – value the veteran once knew about but may have forgotten.
4. Changing direction
Often your most committed employees are heavily invested in the most familiar course of action.
When the organization shifts course, these people may become skeptical. They may try to “protect” the status quo, especially if they think customers were better served before the change.
HR and line managers can help beat this skepticism by letting them have their say. Hear them out first, then help them see why the new direction is necessary.
Dave Clemens
Editor-in-Chief
Human Resources Rapid Learning Center
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