Dear HR Executive,
Thoughtful HR pros are committed to the concept of employee wellness, and have been for a long time.
But when it comes to selling wellness to the C-suite, you may have a battle on your hands – especially at a time of slow economic growth, when CEOs and CFOs are scrutinizing every expenditure with skepticism.
What’s the best way to close the wellness deal with these folks? You might want to consider a double-barreled approach:
- A business case that links wellness to the concerns of the C-suite, and
- A wellness program for your organization that costs very little.
The business case
As part of the business case, you could use ROI, or return on investment. Studies estimate that for every dollar spent on wellness, employers reap $1.50-$5 through lower insurance costs, reduced absenteeism, etc.
These are impressive numbers. But unfortunately, many of them come from wellness providers who can hardly be seen as objective sources. And although various ROI calculators are available, it’s tough to be sure what your ROI would be on a new or improved wellness plan.
Competitive edgeAnother way to make the case for wellness comes from Don Powell, a Michigan-based consultant.
Here's his argument: Companies find it hard these days to carve out a competitive edge. They’ve wrung most of the advantages out of training, equipment and capital. But companies can still differentiate themselves through employee health.
Healthy workers make better decisions, work harder and have more endurance. Maintaining and improving employee health is tantamount to raising the quality of the goods and/or services you produce, Powell says.
Once you’ve made the business case, it’s time for the clincher: You can bring these benefits home at very low cost. Here are four affordable elements you can incorporate into a wellness plan:
1. Get them walking
It’s great to give people incentives to work out at a gym or engage in some other intensive form of exercise. The fact is, however, that some employees will never be “gym rats.”
But everyone is a walker. Nudging folks to walk more than to and from their cars will affect conditions like obesity and hypertension. You could:
- Post maps of walking trails near your facility. These needn’t be wooded or scenic – they can loop through residential or commercial areas, and
- Organize competitions to see which department or team can post the best weekly or monthly mileages.
2. Promote Good Eating
Employees who eat unrefined foods, whole grains, and fruits and vegetables will have more vitality and find it easier to keep weight off. To encourage people to eat right, you could:
- Promote membership in whole food co-ops and sustainable producers like consumer supported agriculture (CSA) farms. Discuss group discounts with these organizations, and
- Set up lunchtime “tastings” where people bring favorite healthy recipes. Give the winners small prizes.
3. Encourage de-stressing
High stress correlates with problems ranging from suppressed immune systems to heart disease. To help employees bust stress, you could:
- Organize regular “stress breaks” where employees can stretch and bend away from their desks, and
- Get a teacher of yoga or other meditation/relaxation techniques to come in once a week.
4. Check Up
Whatever wellness steps you take, it’s important to verify that people are indeed benefiting. You want something to show your top management. Plus, employees who see demonstrated health improvement are motivated to continue.
So before people begin, get a doctor to record their baseline weight, blood pressure and pulse rate at rest. Check the indicators periodically and reward those who’ve shown improvement. For the C-suite, you could also track absenteeism and medical claims.
But watch out...
Wellness programs tend to fail if they ask employees to make major changes in their lifestyle.
Whatever you do, it’s best to take behaviors employees already engage in, and tweak them in a healthier direction.
Dave Clemens
Editor-in-Chief
HR Rapid Learning Center